London Design Platinum

2024

Lil Ghost·DEADLINE 2023 Concert Tour

Entrant Company

JING DIRECTOR STUDIO & :PLAYFUL DESIGN STUDIO

Category

Conceptual Design - Entertainment

Client's Name

Lil Ghost

Country / Region

China

Lil Ghost's DEADLINE 2023 Concert Tour commenced its inaugural event in Shenzhen on May 20, 2023, and subsequently continued to various cities, including Beijing, Nanjing, Shanghai, and Chengdu, thereby offering fans a distinctive musical experience. The artist was integrally involved in the design of the entire performance, encompassing aspects such as music composition, stage design, and choreography. Lil Ghost dedicated significant creativity and passion to this initiative, with the intention of providing a warm and memorable evening for his audience. The stage design team diligently analyzed videos of Lil Ghost's previous performances in an effort to discover innovative ideas for his upcoming presentation. Ultimately, they derived inspiration from one particular performance look, which featured a striking pink hedgehog motif. This design was not only bold and distinctive but also encapsulated the essence of Lil Ghost's music, characterized by its edginess and fervent passion. Consequently, the team integrated a spiky hedgehog head into the choreography, affirming, "This is unequivocally Lil Ghost's stage." The album "DEADLINE" presents a diverse array of musical styles and content. The titular track, "DEADLINE," evokes a profound sense of emotion and strength, illustrating a determined resistance against the coldness and harsh realities of the world. In contrast, "Harley Quinn" encapsulates the essence of youthful love, emphasizing the innocence and lightness inherent in the teenage experience. Collectively, these works suggest that the young artist Lil Ghost is navigating the delicate balance between the complexities of maturation and the preservation of childlike innocence. This journey reflects a desire to retain the purity associated with youth while simultaneously confronting the intricate emotions that arise during the growth process. The concert served as a dynamic platform for interaction between Lil Ghost and the audience. Attendees not only engaged with his distinctive musical style but also created lasting memories characterized by music, visual elements, and emotional experiences.

Credits

JING DIRECTOR STUDIO
Yuan Jing
JING DIRECTOR STUDIO
Liu Yu
:PLAYFUL DESIGN STUDIO
Lin Kuen Han
:PLAYFUL DESIGN STUDIO
Lee Hsin Hsing (noodle)
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