London Design Gold

2024

FF61 Sea Rider

Entrant Company

Hangzhou Star Future Technology Co., LTD

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

This baby carriage is a convenient, user-friendly, and personalized solution that redefines both fashionable design and functionality.

It is the first to feature a linked fold-away design that can be completed in just three seconds with a single hand, enhancing convenience for parents travelling with babies or picking up heavy items. Furthermore, the push handle height can be adjusted for three distinct levels, improving usability and accommodating the baby carriage to diverse user requirements.

The baby carriage is equipped with a dual-track sliding seat and a retractable hidden headrest, allowing for various seating positions that ensure a comfortable journey for the baby. The tyres, composed of EVA inner tubes and rubber outer tubes, improve wear resistance while also offering quiet operation and shock absorption, thereby prioritizing the baby's comfort and safety. Additionally, the removable umbrella can not only shield the baby from wind and rain but also provide sun protection, supporting a 360-degree rotatable guard against adverse weather conditions.

The styling design incorporates marine elements inspired by the forms of shellfish and fish, resulting in a rounded, cohesive appearance. The push handle is modelled after a fishtail, symbolizing dynamic and conveying a sense of liberation. The shell-shaped backrest represents a safe and sturdy shield, while the front gear is designed to resemble the 'Immune Warrior' -- a small shark's mouth, signifying vitality and health. The aesthetic appeal is further enhanced by a bold colour scheme featuring avant-garde light shore green and sea orange, catering to young consumers' preferences.

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