London Design Gold

2024

Kevlin Nexus

Entrant Company

AmbiWishes Information Technology Co., Ltd. & AmbiWishes Technology Inc.

Category

Communication Design - Apps / Software

Client's Name

Kevlin

Country / Region

China

Kevlin Nexus (Kevlin Gamified Membership Center) centered on "Explore the Limits - Spark Interaction", aiming to provide users with a truly immersive experience. By incorporating the brand's key product features—such as waterproof, fireproof, and cold-resistant properties—into parkour games set in extreme environments like deserts, glaciers, and rainforests, Kevlin Nexus not only showcases the outstanding performance of these products but also delivers an interactive and engaging experience.



Each level of the game is thoughtfully designed to mirror different extreme settings, where users are challenged to complete various tasks within a virtual environment, simultaneously highlighting the dependable protection offered by Kevlin products even in harsh conditions. For example, players can experience the effects of UV and heat resistance in the desert levels, as well as cold and slip resistance in the glacier stages. This innovative approach allows users to engage in gameplay while grasping the unique advantages of each product.



Moreover, Kevlin Nexus features a comprehensive rewards system that grants points for completing challenges, which can be redeemed for discount coupons, limited edition products, and other exclusive perks. The system is also integrated with check-in activities and collaborative games at the offline flagship store, effectively creating a blend of online and offline interactions that boosts user engagement and fosters a sense of achievement. Whether they are potential customers encountering the brand for the first time or loyal supporters who have been with Kevlin for years, all users can enjoy the exceptional performance of Kevlin products and the unique appeal of the brand through gamified experience and the extensive benefits of membership.

Credits

Zilian(Joy) Li
Wanxin Tang
Baobao Tian
Weichen Zhao
Ping Chen
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