Cosmopolitan Global Travel

Founded by UCLA MBA students, Cosmopolitan Global Travel (CGT) is dedicated to providing exceptional cultural immersion travel experiences tailored for elite business school students and high-net-worth individuals across the globe. The brand's visual identity (VI) not only embodies an international vision and profound cultural understanding but also harmonizes modernity with traditional culture and personal development with social responsibility through an innovative design language, positioning CGT as a new benchmark for exploring the equilibrium between globalization and individuality.



The core logo of the VI system is based on the principles of sacred geometry, featuring two interlocking triangular forms that signify cultural integration and infinite possibilities. It incorporates the flower of life pattern to enhance the brand's aesthetic appeal and sense of harmony, serving as a metaphor for the interdependence of nature and society, as well as reflecting the brand's global vision and intrinsic ethos. The primary colour palette consists of gold, black, and white, which conveys an image of high-end professionalism and warmth. The subtle gradient of these colours increases approachability and mitigates the distance often associated with traditional premium brands. The rationale behind the colour scheme adheres strictly to the brand's positioning, ensuring visual consistency and memorability, thereby distinguishing the brand from others. The modular layout, combined with the application of the golden ratio, guarantees clarity and ease of information retrieval. Adherence to strict alignment and a grid system enhances the overall professionalism of the design. Furthermore, dynamic typography and the judicious use of blanking space direct the viewer's attention, facilitating intuitive and efficient information delivery while preventing visual fatigue. Through interconnected geometric elements, CGT's VI design metaphorically represents sharing social resources and equitable opportunities. This visual representation not only underscores the brand's commitment to social responsibility but also amplifies the theme of "connection and growth," enabling participants to achieve personal and professional development through cultural exploration.