London Design Gold

2024

Salon du Chocolat Shanghai Chocolate Fashion Show

Entrant Company

Li Ming, Ding Fei, Wang Qilu, Yang Ling, Wu Lei

Category

Product Design - Fashion

Client's Name

Country / Region

China

These six designs that combine chocolate with fashionable clothing are intended to create a unique experience where vision and taste blend together. They integrate elements of Chinese culture into modern fashion, showing the infinite possibilities of cross-border innovation. Through the patterns and three-dimensional reliefs of bronze ware, combine the richness and thickness of chocolate to present an aesthetic where history and sweetness coexist. The design mainly focuses on a metallic texture, paired with chocolate color schemes, conveying the profoundness of ancient culture and the modernity of contemporary aesthetics. The Chinese dragon symbolizes power and mystery. Taking the dragon scales as the basis of the texture and integrating velvet and chocolate materials, it creates a flowing elegance and softness. The three-dimensional dragon-shaped cuts are embellished on the cuffs and hems, exuding a sense of integration between the classic oriental charm and modern design. Inspired by Sun Wukong's rebellious nature and the sweetness of chocolate, the design elements of the golden cudgel and auspicious clouds are integrated into the details. Elastic fabrics and shiny chocolate-textured materials are selected to convey a lively and unrestrained spirit. Emerging as a butterfly from a cocoon symbolizes transformation and rebirth. Through the combination of the rich hues of chocolate and the lightness of gauzy fabrics, it showcases the beauty of combining strength and softness. The skirt hem spreads out like the wings of a butterfly, with chocolate textures dotted on it, just like sweet ripples. Taking chocolate as a medium, combine traditional oriental patterns with modern silhouettes. Incorporate the patterns of bronze ware and dragon-shaped designs into the creations, and pair them with the colors and materials of chocolate to display the wonderful spark generated by the collision of Chinese and Western cultures. Utilize the strong fragrance of chocolate and the flowing lines of clothing design to simulate the process of emerging as a butterfly from a cocoon, making the wearer seem to step into a sweet dream, which is both sentimental and bold. The whole set of designs conveys the profound cultural deposits of Chinese culture.

Credits

Chief Designer
Li Ming
Chief Designer
Ding Fei
Assistant Designer
Wang Qilu
Assistant Designer
Yang Ling
Assistant Designer
Wu Lei
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