London Design Silver

2025

BIO BB

Entrant

361°(CHINA) CO.,LTD.

Category

Product Design - Outdoor & Exercise Equipment

Client's Name

Country / Region

China

BIO BB innovatively incorporates functional features of racing shoes into basketball shoes, aiming to offer basketball players a more agile and lightweight on-court experience. Unlike traditional sandwich-style fitting structure, its groundbreaking Qu!kFLOAT technology for the midsole's carbon plate offers an excellent rolling propulsion similar to that of running shoes. The carbon plate maintains stability during intense basketball battles and prevents any displacement, thereby contributing to better athletic performance. Furthermore, the front end of the carbon plate adopts a forked structure and hollow design to assist in smooth movements in rapid direction changes.

BIO BB adopts the racing shoe last which features a small heel-toe difference and and wider forefoot contact area. This helps promote a forward-centered landing posture that facilitates explosive movements and reduces the impact force during landing. It offers great flexibility for multi-directional running thanks to the toe spring and last curve far greater than traditional basketball shoes. Emphasizing lightweight construction, the independent foam padding keeps the shoe weight at just 300g, reducing foot load and enabling quicker transitions for athletes.

Through its innovative fusion concept, BIO BB helps athletes adapt to the fast-paced, high-intensity nature of competitive play, elevating overall performance and delivering a more thrilling spectacle.

Credits

Liang Lipeng
Wu Dongyuan
More Silver Winners
Communication
2025
London Design Awards - Personality Spectrum Disintegration

Entrant

University

Category

Communication Design - Critical Thinking design

Communication
2025
London Design Awards - The bodily and emotional experience of BFRBs
Anning Song

Entrant

Freelance

Category

Communication Design - Infographics

Product
2025
London Design Awards - Colorful series knives

Entrant

Shenzhen Mad Shark Information Technology Co., Ltd.

Category

Product Design - Kitchen Accessories / Appliances

Interior
2025
London Design Awards - NUNOUS
Seishoku Co., Ltd.

Entrant

design Chill-out inc.

Category

Interior Design - Exhibits, Pavilions & Exhibitions