London Design Gold

2025

WUHAN DEVELOPMENT

Entrant

Li Tingsong

Category

Communication Design - Public Branding

Client's Name

Country / Region

China

Wuhan, a city with a profound historical heritage and modern-day allure, has witnessed both hardships and prosperity. Deeply moved by its cultural essence, designer Li TingSong employs a distinctive visual language and innovative communication techniques to reflect on the city's technological, artistic, and humanistic values. By infusing emotions into the design compositions, viewers are able to directly perceive the city's developmental trajectory and experience a strong sense of emotional resonance.
The design extracts elements from symbols across multiple dimensions. Themed around "WUHAN DEVELOPMENT", it ingeniously utilizes both concrete and abstract symbols, covering a wide range of elements like ancient city prints and modern landmark buildings. By leveraging the black-and-white stippling printmaking, the design constructs a comprehensive urban cultural symbol system. This system serves as a solid foundation, upon which the design extends to various cultural and creative derivative products, such as physical items and digital products. It effectively integrates the designer's emotions with the rich stories of Wuhan, ensuring that each carrier, under the unified conceptual framework, can effectively convey a visually captivating and profoundly meaningful visual landscape.
The artistic symbolism of "WUHAN DEVELOPMENT" is both profoundly moving and unforgettable. It not only vividly presents the city's unique blend of tradition and modernity, but also intensely conveys the remarkable spirit demonstrated by the people of Wuhan during the COVID-19 pandemic in 2020. During that arduous time, they shared the same breath and destiny with their beloved city, showing unwavering resilience and unity. The mottled strokes of woodblock prints create a striking contrast with the flourishing development of modern science, technology, and humanities. This contrast powerfully symbolizes the indomitable spirit and remarkable rise of Wuhan. As a result, the audience can deeply apprehend the distinctive charm and robust vitality of Wuhan through the profound visual impact it offers.

Credits

Li Tingsong
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