London Design Gold

2025

Bodorme Blue Chamomile Shampoo

Entrant Company

Zhejiang Yunting Biotechnology Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

The innovative "cone-top, square-bottom" design breaks away from the conventional cylindrical bottle, offering a fresh and distinctive look. Inspired by cartoon "little monsters" and laboratory conical flasks, it strikes a balance between playfulness and professionalism. The vibrant yet soft toy-inspired color scheme, featuring pink-blue and pink-yellow contrasts, is designed to capture children's interest. The square base enhances stability, while the tapered top prevents tipping, making it well-suited for various bathroom settings. This unique design significantly boosts the product's recognizability and appeal.

The innovative "cone-top, square-bottom" design breaks away from the conventional cylindrical bottle, offering a fresh and distinctive look. Inspired by cartoon "little monsters" and laboratory conical flasks, it strikes a balance between playfulness and professionalism. The vibrant yet soft toy-inspired color scheme, featuring pink-blue and pink-yellow contrasts, is designed to capture children's interest. The square base enhances stability, while the tapered top prevents tipping, making it well-suited for various bathroom settings. This unique design significantly boosts the product's recognizability and appeal.

The square grip area features embedded anti-slip silicone stripes, designed to fit children aged 3 to 12 with a grip strength of up to 15N. The conical top's diameter is optimized to 45mm to prevent slippage. The food-grade HDPE bottle is impact-resistant, having passed a 1.5-meter drop test. Available in 335ml and 520ml capacities, it reduces the frequency of replacements. The detachable pump head allows for refills, decreasing bottle waste by 90%.

The outer bottle utilizes an innovative material that is soft to the touch and skin-friendly, making it especially suitable for children to grip safely and comfortably. The uniform design of the bottle body, pump head, and label reduces recycling and sorting costs by 70%. This material is safe, non-toxic, and odorless, meeting food-grade standards to effectively prevent contamination during packaging and ensure consumer health.

Made from 100% recyclable HDPE, this material's exceptional corrosion resistance and stability significantly reduce soil and water pollution. Leveraging an efficient recycling system, HDPE waste can be thoroughly reclaimed and reused, preventing it from entering landfills or the natural environment.



Credits

Simeng
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