London Design Gold

2025

Fresenius Kabi Nutrition More Than PN Print Ads

Entrant Company

SFC Group

Category

Communication Design - Campaigns / Advertising

Client's Name

Fresenius Kabi Nutrition

Country / Region

United States

Fresenius Kabi Nutrition leads the market in lipid injectable emulsions (ILEs) for parenteral nutrition (PN) and is in the process of expanding their portfolio. The previous campaign “innovations that nourish” had experienced incredible success, yet as the business continued to grow, we needed to introduce a new campaign to carry it over the next 2-3 years as new products enter the portfolio.



Rather than lose the momentum created by the current campaign, we built on it. Keeping patients and caregivers front and center, we leaned heavily on Fresenius Kabi's branded blue, breathing life and dimension into journal ads with the creative use of art elements and dramatic expressions of joy. Our headline is an ownable and striking "PN." The superscript number indicates that Fresenius Kabi is powering up parenteral nutrition, whether it be with their one-of-a-kind 4-oil blend (PN⁴) or their omega-3-rich solution (PN³) or their full portfolio of products that offers more options (PN²).



With its evergreen flexibility, the “More Than PN” campaign ensures that, as the product pipeline grows, so does the brand’s ability to deliver more to those who need it most.

Credits

Executive Creative Director
Brian Zandman
Art Director
Kenneth Carozza
Copywriter
Jennifer Fry Devault
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