Fresenius Kabi Nutrition More Than PN Print Ads

About The Entry

Fresenius Kabi Nutrition leads the market in lipid injectable emulsions (ILEs) for parenteral nutrition (PN) and is in the process of expanding their portfolio. The previous campaign “innovations that nourish” had experienced incredible success, yet as the business continued to grow, we needed to introduce a new campaign to carry it over the next 2-3 years as new products enter the portfolio.

Rather than lose the momentum created by the current campaign, we built on it. Keeping patients and caregivers front and center, we leaned heavily on Fresenius Kabi's branded blue, breathing life and dimension into journal ads with the creative use of art elements and dramatic expressions of joy. Our headline is an ownable and striking "PN." The superscript number indicates that Fresenius Kabi is powering up parenteral nutrition, whether it be with their one-of-a-kind 4-oil blend (PN⁴) or their omega-3-rich solution (PN³) or their full portfolio of products that offers more options (PN²).

With its evergreen flexibility, the “More Than PN” campaign ensures that, as the product pipeline grows, so does the brand’s ability to deliver more to those who need it most.