London Design Platinum

2025

In The Name Of Love

Entrant Company

Danni Chang

Category

Interior Design - Installation

Client's Name

Country / Region

China

In modern society, where the pace is restless and high pressure looms, people are craving emotional nourishment and comfort. The pop-up store “In The Name Of Love” is centered around the concept of "soothing the harshness of reality, reigniting the flame of hope". Featuring warm and comforting color palettes of pink and red, along with soothing elements like clouds and hearts, the space is transformed into a dreamlike haven.

It includes five uniquely themed zones. In the Merry-Go-Round of Affection, elegant horses serve as symbols of love, carrying messages of hope to all who visit. The Dreamy Maiden’s Retreat features a soft, heart-shaped sofa, cradling all the secrets and dreams of a young girl. The Childlike Wonderland bursts with vibrant red and white tones, accented by giant heart installations, lollipops, and balloons to evoke the carefree days of childhood filled with pure joy and innocence. The Futuristic Nexus of Love is dominated by a colossal gradient heart, blending a futuristic, high-tech vibe with the timeless power of love. This suggests that love is the sole key to transcending time. Finally, the Mysterious Gift Box immerses visitors in a world of discovery, with walls, floors, and ceilings adorned with gift boxes of varying sizes—each one promising treasures of love and surprises, leaving visitors with hearts full of warmth and hope.

Beyond its focus on emotional healing, the project also embraces the principle of “Loving the Earth”, demonstrating deep respect for nature and the future through eco-conscious design and sustainable practices. Almost every element within the space is crafted from eco-friendly materials, featuring modular setups designed for easy assembly and disassembly. This approach ensures adaptability across different scenes, significantly extending the lifespan of the installations and minimizing resource consumption. Thoughtful details throughout the space further underscore this commitment. For instance, the toys in the Childlike Wonderland are made from recycled materials, subtly teaching young minds the value of conservation through play and seamlessly integrating love and sustainability into everyday life.

Credits

Danni Chang
More Platinum Winners
Interior
2025
London Design Awards - Venus Right Here

Entrant Company

Hangzhou Star Grand Media Co., Ltd

Category

Interior Design - Cultural

Interior
2025
London Design Awards - The Reception Center of Cloud Mansion
Tangshan Jin Yu dun Shi Dacheng real estate development co., ltd

Entrant Company

EH DESIGN

Category

Interior Design - Commercial 

Architectural
2025
London Design Awards - Knowledge Portal - Community Library Design in Chicago

Entrant Company

Zihe Ye, Sixuan Chen, Jiafeng Li, Jingyu Zhang, Jiaying Qu

Category

Architectural Design - Cultural

Conceptual
2025
London Design Awards - Lala Hsu's Sometimes, Less is More Concert Tour
AsiaMuse Entertainment

Entrant Company

YASSS! Entertainment Production

Category

Conceptual Design - Exhibition & Events