London Design Gold

2025

ZOZO

Entrant Company

ZOZO Design

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

This product redefines infant feeding product selection through clinically validated oral negative pressure measurement technology. Designed for maternity store use with staff assistance, it simulates bottle-feeding scenarios to precisely measure an infant’s intraoral pressure values, matching optimal nipple flow rates via database.



The 90-second test employs a medical-grade pneumatic sensor embedded in a silicone nipple analog, which captures pressure fluctuations amplified through a pneumatic tube system. Results are instantly displayed on an iPad interface, presenting three core metrics: peak pressure, average pressure, and duration. The system compares data with WHO oral motor development benchmarks to assess oral muscle development, alerting caregivers to potential feeding issues when significant deviations are detected.



For maternity stores, this transforms subjective purchasing into a science-guided service, reducing return rates and enhancing customer trust through data transparency. Manufacturers access anonymized pressure data to refine nipple size classifications, addressing discomfort caused by individual physiological variations. Encrypted test records stored on the iPad enable pediatrician reviews, establishing a closed-loop feedback system between clinical experts and consumers.



By replacing age estimation with physiological metrics, this solution prevents choking and feeding refusal. Its optimized hygienic nipple packaging design balances medical-grade safety with commercial viability. Through converting pressure data into feeding solutions, it provides personalized family guidance while offering technical benchmarks for industry advancement, establishing new standards for scientific infant care.

Credits

Designer
Mofei Ma
Creative Leader
Qijun Nie
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