London Design Silver

2025

Sun Bay Park Hyatt Hotel Cultural & Creative Gift Design

Entrant Company

Zhang Xin.Huan Zhengliang

Category

Packaging Design - Cultural & Creative Gift Design

Client's Name

Sun Bay Park Hyatt Hotel, Sanya

Country / Region

China

The Sun Bay Park Hyatt Hotel Cultural & Creative Tea Gift Set seamlessly blends traditional Hainan tea culture with contemporary luxury hospitality, offering a refined selection of Wuzhishan black tea, Baisha green tea, and Hainan white tea. Inspired by the Song Dynasty's aesthetic philosophy, the design embodies simplicity, elegance, and cultural depth. The outer box, crafted from 1200g double-grey cardboard wrapped in textured cotton-infused special paper, features black-gold foil stamping and tracing paper layers, while the inner box uses white card paper for a minimalist yet sophisticated touch. Measuring 19.6cm × 13.8cm × 3.75cm, the packaging design balances form, function, and a tactile experience, enhancing the unboxing ritual. A monochromatic grey palette, accented with matte metallic finishes, black, and deep red tones, reinforces a sense of understated luxury. The abstract tea leaf patterns are transformed into geometric lines interwoven with traditional Li ethnic motifs, blending rational structure with cultural symbolism. Designed for business executives, cultural tourists, tea connoisseurs, international travelers, and premium gift buyers, this set serves as both a high-end hospitality gift and an immersive cultural experience. By merging heritage, sustainability, and modern luxury, the design redefines cultural gifting, making it not just a product but a statement of refined taste and deep-rooted tradition.



Credits

Zhang Xin
Huan Zhengliang
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