London Design Gold

2025

ARound

Entrant Company

Xi'an Jiaotong University

Category

User Interface Design (UI) - Entertainment

Client's Name

Yang Ziyi

Country / Region

China

The "Around" APP addresses the pain point of commuters being prone to falling into the "escapist entertainment" trap of passive leisure (commonly referred to as "tittytainment"). Centered around urban exploration (City Walk), it integrates check-in features, achievement systems, and social functionalities with AR technology to help users reignite their passion for life. By guiding users to actively discover urban beauty, it counteracts the spiritual void caused by passive entertainment and facilitates the formation of positive lifestyle habits.



The core design comprises three modules:

1. "Check-in System": Provides customized City Walk routes with text/image/audio documentation capabilities. Combines a check-in calendar with intelligent reminders to cultivate exploration habits.

2. "Achievement System": Features themed badges and scene maps with attributes corresponding to real-world architecture, incentivizing users to complete consecutive check-ins, unlock hidden locations, and display achievements on personal profiles to amplify positive feedback;

3. "Community Interaction": Enables users to share exploration updates, establishing social connections through likes, comments, and a friend system to foster mutually supportive community engagement.



For experience optimization: A minimalist interface design employs maps as the visual centerpiece to ensure intuitive operation. Delivers personalized route recommendations based on user preferences, with data encryption and privacy permission settings ensuring information security.



Around transforms fragmented commuting time into urban exploration opportunities, utilizing lightweight social incentives to break the "escapist entertainment" cycle. It promotes novel real-world experiences through urban discovery, helping users rebuild life purpose and belonging. With its "exploration as achievement" design philosophy, this solution offers urban populations in the digital era a sustainable framework for proactive living.

Credits

Xi'an Jiaotong University
Yang Ziyi
Qingdao Agricultural University
Li Weizi
JIANGXI INSTITUTE OF FASHION TECHNOLOGY
Wu Yiting
Jiangnan University
Yang Yimo
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