London Design Gold

2025

2024 Reading Festival in PingTung

Entrant Company

Pingtung County Government

Category

Conceptual Design - Exhibition & Events

Client's Name

Country / Region

Taiwan

1. Decoding the New South:

The 2024 Reading Festival in PingTung centered around “Decoding the New South,” offering a multifaceted cultural perspective and reading experience. The program included lectures, exhibitions, guided cultural walks, and markets, while also integrating the triennial Wang Ye Worship Festival, along with interdisciplinary themes such as AI technology and global gender perspectives. Participants were invited to explore tradition and the future, gaining a comprehensive cultural insight. Renowned local writers, industry leaders, and historians shared their invaluable insights, highlighting Pingtung’s rich cultural heritage.



2. Expanding the Reading Experience:

The marketplace and the Breeze Blue experience extended reading into the realms of food, travel, and the arts, creating an immersive learning atmosphere. One of the festival’s key features was its ability to organically generate discussions, allowing topics to evolve freely within communities. At the same time, the emphasis on on-site experiences ensured that visitors deeply connect with the essence of Pingtung.

Environmental conservation, mountain and ocean preservation also took center stage, encouraging participants to reflect on the importance of sustainability while acquiring new knowledge. By leveraging KOLs to share local stories, the festival embedded itself across various social strata, inspiring innovation and fostering a profound sense of identity and love for Pingtung.

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