London Design Gold

2025

FocusFlow Pro — ADHD-Friendly Soccer Game Plugin

Entrant Company

NetEase

Category

User Experience Design (UX) - Sports

Client's Name

Country / Region

China

FocusFlow Pro — ADHD-Friendly Soccer Game Plugin is an accessibility plugin designed specifically for players with Attention Deficit Hyperactivity Disorder (ADHD). It aims to enhance the gaming experience for ADHD players through goal-oriented assistance and inclusive design, enabling them to make better decisions, focus on critical targets and information, and fully enjoy the excitement of soccer games, ultimately redefining the future of inclusive soccer gaming.



FocusFlow Pro offers three core features: goal prioritization, dynamic zoom, and slow-motion gameplay. These tools dynamically filter distractions (e.g., crowd movements and non-essential players) while precisely tracking the ball's trajectory and tactical objectives. This helps ADHD players concentrate on high-value actions like passing, shooting, and positioning, significantly improving their gameplay experience.



Internal Test Results:

35% increase in tactical decision accuracy.

28% reduction in operational errors among ADHD players using FocusFlow Pro.

Credits

NetEase
Shiliang Li
NetEase
Eryang Li
NetEase
Bingxing Peng
NetEase
Jinghua Huang
NetEase
Guofeng Huang
NetEase
Jian Sun
NetEase
Yang Zhou
NetEase
Can Zhu
NetEase
Sirui Huang
NetEase
Ting Wang
NetEase
Qiuping Cao
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