London Design Silver

2025

墨,需有 WE NEED MORE

Entrant Company

National Taipei University of Business

Category

Conceptual Design - Cultural Sustainability Design

Client's Name

Wang Yun-Chi

Country / Region

Taiwan

Ink is the soul of Oriental art and literature, but with the advancement of technology, traditional handmade sooty ink is on the verge of disappearing. Our brand aims not only to preserve this art, but also to redefine the value of ink, transforming it from a writing tool to a cultural symbol. By partnering with Taiwan's only remaining handmade ink brand, Da-You Ink Manufactory, and combining centuries-old craftsmanship with modern design, we have revitalized this traditional art.

Our design transforms the traditional ink stick into five unique artistic shapes inspired by the five uses of ink in ancient times, and gives the ink stick five blessings: promotion, education, longevity, gratitude and breakthrough, so that ink is no longer just a tool, but a gift that conveys culture and emotion. Each ink stick is a piece of history, a blessing and a continuation of culture.

We make the ink to break through the traditional impression with different strategies to create a brand new cultural experience. Our handmade ink is not only for calligraphers, but also for art lovers and collectors. Therefore, we redefine the unique value of ink, making it a work of art, a cultural symbol, and even a reflection of status, leading traditional craftsmanship into the vision of contemporary design.

Credits

National Taipei University of Business
Lin,Jun-Shin
National Taipei University of Business
Hsieh,Yi-Wen
National Taipei University of Business
Yang,Yi-Chin
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