EQLZ Chengdu MixC Store

About The Entry

Facade Design

The EQLZ store facade features rusted metal, echoing the brand's "authentic" ethos. A casually worn basketball hoop symbolizes its streetball roots, while the window displays pay homage to basketball's golden era. The perforated design conveys the brand's meticulous craftsmanship.

Interior Space

The modern, minimalist interior creates a highly distinctive and engaging commercial environment. A modular layout with an overhead rail system allows flexible retail configurations.The display shelves are crafted from lightweight aluminum panels, creating a striking contrast between modern minimalism and the brand's raw, authentic vibe. The central wooden table is reconstructed from reclaimed planks of past brand events—randomly revealing weathered logos and details that embody the brand's unique character.

Sustainability

Eco-consciousness is central to the design. Materials retain their raw texture, avoiding industrial treatments. Display structures reuse wood from prior brand campaigns, and energy-efficient lighting with smart controls minimizes waste.