London Design Gold

2025

EQLZ Chengdu MixC Store

Entrant

RNP

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

EQLZ

Country / Region

China

Facade Design

The EQLZ store facade features rusted metal, echoing the brand's "authentic" ethos. A casually worn basketball hoop symbolizes its streetball roots, while the window displays pay homage to basketball's golden era. The perforated design conveys the brand's meticulous craftsmanship.

Interior Space

The modern, minimalist interior creates a highly distinctive and engaging commercial environment. A modular layout with an overhead rail system allows flexible retail configurations.The display shelves are crafted from lightweight aluminum panels, creating a striking contrast between modern minimalism and the brand's raw, authentic vibe. The central wooden table is reconstructed from reclaimed planks of past brand events—randomly revealing weathered logos and details that embody the brand's unique character.

Sustainability

Eco-consciousness is central to the design. Materials retain their raw texture, avoiding industrial treatments. Display structures reuse wood from prior brand campaigns, and energy-efficient lighting with smart controls minimizes waste.

More Gold Winners
Product
2025
London Design Awards - Rocket Cabinet

Entrant

Taizhou Kenqiu Furniture Co., Ltd.

Category

Product Design - Furniture

Packaging
2025
London Design Awards - Bodorme Blue Chamomile Shampoo

Entrant

Zhejiang Yunting Biotechnology Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Interior
2025
London Design Awards - Xiangjiang River Cultural Cruise
Yuelu Mountain Tourism Culture Development Co., Ltd

Entrant

Xiamen Jiezuo Design Co., Ltd

Category

Interior Design - Hospitality

Interior
2025
London Design Awards - Hidden Sanctuary

Entrant

PENGPEI

Category

Interior Design - Residential