London Design Gold

2025

History Museum of Guangdong University of Foreign Studies

Entrant

FANGCANG DESIGN

Category

Interior Design - Showroom / Exhibit

Client's Name

Country / Region

China

The History Museum of Guangdong University of Foreign Studies (GDUFS) is not merely a venue for showcasing the university's evolutionary journey, but a modern cultural complex that integrates history, technology and art. Centered on the institutional development, it moves beyond the traditional template-based style to accentuate the modern and international features of GDUFS, thereby crafting a multidimensional cultural landmark that embodies rich cultural connotations and strong communicative power.

The History Museum spans a total area of 1,470 square meters, consisting of five thematic exhibition zones and a multi-functional hall. The overall design features a color gradient evolving from the university's founding-era understated tones to futuristic Technological Blue. In different periods, distinct color elements are skillfully incorporated, harmoniously integrated with the dynamic display of sound, light, and electricity. This approach shatters the traditional perception of history museums, exuding a striking modern artistic aesthetic.

Regarding color application, the History Museum adopts a diverse palette that echoes the development history of GDUFS. The first exhibition hall, dominated by Glory Red, showcases the university's early struggle under national policy reforms, symbolizing its pioneering spirit and national sentiments. The second and third halls use Grey-Blue and Olive Green to highlight the continuous innovation in teaching concepts. The fourth hall, featuring GDUFS Blue, emphasizes scientific education achievements and technology-integrated pedagogy. The fifth hall transitions to Technological Blue, embodying future-oriented development. The color transitions not only enhance visual impact but also endow each hall with unique historical and emotional significance. The museum combines a lightweight steel truss structure with materials like Xuanzhou velvet fabric, artistic wall paint, and grey floor tiles. This ensures a sleek, modern look and smooth transitions between exhibition areas, preventing visual fragmentation despite the vibrant color scheme.

Additionally, the History Museum transcends the limitations of traditional displays by innovatively integrating cutting-edge technologies like electronic sand tables, interactive screens, virtual reality, and projection mapping. These technologies vividly present the university's history, landscapes, and geographical evolution in 3D formats, thereby greatly enhancing the audiences'sense of participation and immersion. As a result, audiences evolve from passive viewers into active explorers of institutional history.

Credits

Tan Guolong
Guo Zhuojun
Luo Zhengyi
Chen Jianhang
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