London Design Design Of the Year

2025

Danquan 168 Cave Aging Premium Liquor

Entrant Company

Chuangyi Packaging Design Co., Ltd. in Chengdu

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Danquan 168 Cave Aging Premium Liquor represents a blend of ecological wisdom and technological aesthetics in the Chinese sauce-flavored Baijiu sector. Its packaging design draws sleek lines from the millennia-old natural erosion patterns of limestone caves, and contrasts the rough texture of stone walls with the technological luster of titanium metal. It integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. The result is a packaging design that is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts harmonize with the interplay of light and shadow, conveying the transformative power of flowing time and the spirit of craftsmanship.

The packaging design creates immersive, multi-sensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The bottle’s surface, treated with a specialized etching process to replicate karst textures, retains the raw tactility of stone while delivering a refined metallic finish. Each touch reveals layered nuances. The entire design also combines collectible art and cultural heritage, conveying the brand ethos of Danquan to consumers with each sip.

Design ingenuity extends to material use and craftsmanship. The bottle, made from high borosilicate glass, is processed through 3D embossing techniques and its surface is treated with titanium plating to replicate the metallic texture of cave formations. This unique process gives the bottle an eye-catching look that promises lasting beauty. Specially treated, the glass not only ensures the purity of the liquor inside but also radiates a unique sheen under light.

Credits

Yi Feng
Chi Zhang
Guoxin Song
Zhiyong Rao
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