London Design Platinum

2025

Zhou Shen 9.29Hz World Tour

Entrant Company

B'IN LIVE CO.,LTD.

Category

Conceptual Design - Exhibition & Events

Client's Name

Beijing Times Cube Culture Communication Co., Ltd.

Country / Region

China

Zhou Shen 9.29Hz World Tour commemorates the artist’s 10th anniversary with a creative concept rooted in the metaphor of a growing tree—symbolizing a decade of dreams nurtured by love and support. The stage transforms into a living tree, unfolding multiple facets of Zhou Shen’s artistry, each resonating uniquely with the audience.

A rotating stage serves as the visual centerpiece, with dual surfaces—LED and lighting—representing contrasting energies. Integrated with piano-shaped lighting structures and leaf-vein textures, the design harmonizes form and theme. The 79.2-meter-wide main stage is supported by a custom steel structure with high wind resistance, enabling large-scale installations like a 1500m² LED screen, programmable light rigs, laser arrays, and four performance elevators.

Each segment is synchronized with kinetic devices and multimedia to enrich musical storytelling. In select cities, large-scale custom effects like fireworks, drones, and a 20-meter-long whale installation (Beijing), or a full-stage train (Nanning), were added to amplify local connection and audience immersion.

The tour is named 9.29Hz—a subsonic frequency beyond human hearing—symbolizing an introspective journey toward resonance. Through VCRs, live chats, and song requests, Zhou Shen engages deeply with his fans (“Shengmi”), fostering an inclusive bond beyond age or background. Each performance is a shared emotional experience.

Cultural expression and social value are integral. Traditional folk songs and instruments are fused with modern sound design, and local choirs and musicians are invited to join live, enhancing cultural continuity. Accessibility is prioritized, with special entrances and safety measures for minors and people with disabilities. The concert also advocates emotional well-being through group singalongs and comforting messages, encouraging audiences to “love and care for themselves.”

Sustainability is addressed through digital ticketing, reusable fan merchandise, and green travel campaigns. Ultimately, the 9.29Hz World Tour is a fusion of art, technology, and human connection—where stage design becomes a living tree, and music a language of universal resonance.

Credits

Creative Direction
B'in Live Co., Ltd.
Design & Executive Team
SHOWIN (Beijing) Cultural Communications Co., Ltd.
More Platinum Winners
Conceptual
2025
London Design Awards - 2025 Douliu Spring Festival Lantern Exhibition
Douliu City Office ,Yunlin County

Entrant Company

IDA TECHNOLOGY CO., LTD.

Category

Conceptual Design - Exhibition & Events

Interior
2025
London Design Awards - Zhilan
Haochen Xu, Jinxiang Zhao, Jiaqian Zhao, Yuening Wang, Haige Huang, Linghe Cui, Xuekai Gong, Jianing Li, Hairuo Luo, Ruohuan Fu

Entrant Company

Lu Xun Academy of Fine Arts

Category

Interior Design - Sustainable Living / Green 

Product
2025
London Design Awards - RYC New-Generation Mobile Energy Storage & Charging Vehicle

Entrant Company

RYC CHARGE ENERGY PTE.LTD.

Category

Product Design - Energy Products & Devices

Product
2025
London Design Awards - Save drinking water with SAVWA

Entrant Company

Studio Storti & SAVWA

Category

Product Design - Sustainable Living / Environmental Preservation