2025
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Client's Name
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Ancient wisdom reveals the core planning philosophy of Chinese capitals over millennia: the axial planning that 'reveres the center' (or 'regards centrality as supreme'). This traditional urban planning concept was introduced into spatial design by DSC , merging to become the core essence of the 'New Jinghua Aesthetics'. Today, its latest masterpiece, Hemu · Gui Temple, is precisely located on Beijing's central axis—hailed as the 'Key of the Dragon's Tail' —within Hong'en Temple, a Daoist temple with over 700 years of history, situated at the northern end of the Bell Tower.
Credits
Entrant Company
Fu Yong
Category
Communication Design - Company Branding
Entrant Company
Serra Semi, Lumens Design
Category
Communication Design - Company Branding
Entrant Company
Hangzhou Zhengye Decoration Design Co., Ltd.
Category
Interior Design - Museum
Entrant Company
Freelance / Marketing House
Category
Interior Design - Office