"Junlian Kuding Tea" Dongqing Yupin Brand Design

Geographical Indication: Junlian Kuding Tea | Brand: Dongqing Yupin



Dongqing Yupin is the leading representative brand of “Junlian Kuding Tea,” a nationally protected geographical indication product from Junlian County, Sichuan Province—renowned as “The Hometown of Kuding Tea” in China. Nestled in the lush ridges of the Wumeng Mountains, this unique variety of Ilex kudingcha—known as “small-leaf Kuding”—thrives only in pristine, high-altitude environments. Unlike common broadleaf types, small-leaf Kuding is rich in selenium, amino acids, and over 200 micronutrients, recognized for its health benefits including lowering blood pressure and cholesterol, detoxifying heat, and enhancing immunity.



Dongqing Yupin stands out by blending ancient tea-making craftsmanship with modern ecological technology. From research and cultivation to harvesting, processing, and sales, the company operates a fully integrated model over thousands of mu of tea gardens. Combining handpicked techniques with precision equipment, Dongqing Yupin preserves the elegance and integrity of each tea leaf. Upon steeping, the tea unfurls like ballet in water—vivid green, aromatic, and pleasantly bittersweet with a long, smooth aftertaste. It is not merely a beverage, but a reflection of nature and artistry—hence known as the “Queen of Tea.”



Guided by the belief that “Only care brings quality,” Dongqing Yupin positions itself as the Tesla of Chinese tea—driving a refined lifestyle through innovation, scarcity, and integrity. Its core values—Attitude and Temperature Side by Side—emphasize both technical excellence and emotional warmth. The brand’s minimalist green logo, transformed from the Chinese character “冬” (Winter), symbolizes its winter harvest roots, dual focus on product and brand quality, and global ambition.



Through award-winning product lines like Zhi’er Miya, Wild Kuding, and National Kuding, Dongqing Yupin has reached markets across the U.S. and Europe while maintaining deep resonance with Chinese consumers. As the premier choice for small-leaf Kuding tea, Dongqing Yupin continues to lead the way in reimagining the future of wellness through tea.