London Design Gold

2025

Pinecone Boar Bristle Brush

Entrant

Jinhua Chuxian Cultural & Creative Co., Ltd.

Category

Product Design - Lifestyle

Client's Name

Jinhua Chuxian Cultural & Creative Co., Ltd.

Country / Region

China

Inspired by the natural form of a pinecone, the Pinecone Boar Bristle Brush combines premium materials, ergonomic design, and scalp-care innovation to deliver both effective detangling and hair nourishment. This brush is engineered with a hybrid bristle system—5A-grade wild boar bristles mixed with flexible nylon pins—to clean, smooth, and revitalize hair from root to tip.



The boar bristles effectively distribute natural scalp oils along the hair shaft, reducing frizz, sealing cuticles, and restoring healthy shine. Sourced exclusively from the spinal region of wild boars, these bristles are longer, stiffer, and more resilient, offering superior performance in scalp stimulation and follicle care. Due to their rarity, spinal bristles are three times more costly than standard bristles, underlining the brush’s premium positioning.



The brush features a hollow, ventilated HIPS (High Impact Polystyrene) backplate that allows for effortless rinsing and quick drying, preventing residue buildup and bacterial growth. The high-resilience material is durable, easy to clean, and gentle on the scalp.



Its wavy curved design follows the contours of the human scalp, making it ideal for users with thick or voluminous hair. The extended elastic nylon pins glide smoothly through tangles without pulling, while the rounded tips offer a massaging effect for a soothing grooming experience.



In addition to daily detangling, the Pinecone Boar Bristle Brush supports effortless styling. Its fine-tooth structure helps add volume and creates a lifted crown effect with ease. Heat-resistant materials enable use with blow dryers for enhanced styling versatility.



Whether used on dry hair or in conjunction with hair oils, the brush enhances the absorption of nutrients and boosts overall hair health. Blending traditional craftsmanship with modern ergonomics, this tool embodies both luxury and functionality—an everyday essential designed for beauty and scalp wellness.

Credits

Chen Zhiyuan
Xu Xiaoyan
Chen Xizhang
Wu Huizhen
More Gold Winners
Product
2025
London Design Awards - ExpandoPack

Entrant

Takeoff (Guangzhou) Investment Consulting Co., Ltd

Category

Product Design - daily necessities

Packaging
2025
London Design Awards - Song Dynasty Series

Entrant

YuDian Design Co., Ltd

Category

Packaging Design - B2B Packaging

Interior
2025
London Design Awards - K&W HOUSE

Entrant

H.A.DESIGN

Category

Interior Design - Residential 

Interior
2025
London Design Awards - Elegant and Mellow Years

Entrant

Zhijing Villa Solutions, Hongyang Group

Category

Interior Design - Residential