London Design Gold

2025

Xiangjiang River Cultural Cruise

Entrant

Xiamen Jiezuo Design Co., Ltd

Category

Interior Design - Hospitality

Client's Name

Yuelu Mountain Tourism Culture Development Co., Ltd

Country / Region

China

Sailing quietly on the vast Xiang River, the cruise ship Star City becomes a stage where tradition meets the future. Its interior design reinterprets Hunan’s cultural essence through a modern lens, creating an immersive fantasy where heritage, art, and technology coexist. The design draws inspiration from Hunan's intangible cultural heritage, particularly the art of brown weaving. Traditional patterns—such as the intricate “pure leaf style” and the grand “all brown style” of Changsha weaving—are reimagined using contemporary materials. Subtle textures on the walls and ceilings reflect interlocking leaf rhythms, echoing the works of master weaver Zhou Jialin. Through modern interpretation, brown weaving transcends its origins to become a new urban aesthetic symbol. The ceiling becomes a digital galaxy, shaped by deconstructive lines and enhanced with mirrors and LED screens. These elements form a dynamic interplay of light and shadow, reminiscent of Changsha's vibrant lighting festivals. Angular, sandwich-like spaces shift in color with the lighting, evoking a futuristic vision of the “city that never sleeps.” A semi-circular staircase winds under an acrylic starry sky, with curved handrails mimicking the Xiang River’s gentle waves. As visitors ascend, they are immersed in a poetic, dreamlike experience—a narrative of light, memory, and movement, like a modern echo of the “Southern Mountain of Lights.” Star City is not merely a cruise ship—it is a floating museum of Hunan’s spirit. It narrates Changsha’s evolution from an ancient cultural capital to a modern entertainment hub. In this space, the past is reborn, and the future is imagined. Boarding Star City means entering a timeless celebration of heritage and innovation.

Credits

Chief Designer
Jet Yu
Assistant Designer
Kang Kang
Assistant Designer
Ying Zhen
Assistant Designer
Yang Longrong
More Gold Winners
Interior
2025
London Design Awards - Tian Feng Jin Du

Entrant

Goodlinks Design

Category

Interior Design - Residential 

Interior
2025
London Design Awards - Elegant Luxury
Jiuyang Huashang Residence

Entrant

Yuan Chen Interior Design

Category

Interior Design - Residential 

UI Design
2025
London Design Awards - Explora Journeys: UI Crafted for Calm Navigation
Explora Journeys

Entrant

Explora Journeys

Category

User Interface Design (UI) - Best User Interface

Interior
2025
London Design Awards - Maison de L'avenir

Entrant

Homu Space Design Co., Ltd.

Category

Interior Design - Living Spaces