London Design Gold

2025

Infinite Borders: Memory Scroll System Design Proposal

Entrant Company

NetEase(HangZhou)Network Co Ltd

Category

User Interface Design (UI) - Games & Gaming-Related

Client's Name

Country / Region

China

(INFINITE BORDERS) is a classic sandbox strategy mobile game that launches the "Memory Scroll" event during annual celebrations. It aims to convey a message to players: every player and character in the INFINITE BORDERS world has made contributions and efforts, and the game recognizes and documents each player's contributions.



The event concept is designed to communicate:

· By collecting memory bubbles, players unlock pages of their Memory Scroll. Collecting all memory bubbles unlocks the complete scroll content.



In the UX design scheme:

- The ultimate goal is to unlock the scroll.

- Players need to explore strategic maps to gradually collect scattered memory fragments.

- When all memory fragments are integrated, a scroll unsealing ceremony will be triggered.

- Players then select their 5 most memorable fragments to generate a personalized video montage.

- During the viewing experience, players enter a microscopic world within the scroll, navigating through their memories.

- The visual style is based on classical Chinese landscape painting, creating a novel experience that enhances immersion and satisfaction.

Credits

Guofeng Huang
Sen Lin
Shuo Lin
Jingwen Chen
KaiMing Li
Lei Huang
Zhihai Zhuang
Weilan Guo
Yifeng Yin
Weijie Chen
Jerry Liu
Yuwen Guo
Zhaoyang Wang
YingLi
More Gold Winners
Product
2025
London Design Awards - Bespoke DJ Console

Entrant Company

Club Kiva

Category

Product Design - Entertainment

UX Design
2025
London Design Awards - Xogo Platform - Entertainment for Inclusive Gamers

Entrant Company

Bansen Labs

Category

User Experience Design (UX) - Health / Fitness / Wellness

Product
2025
London Design Awards - Skyline X

Entrant Company

Xtep (China) Co., Ltd.

Category

Product Design - Outdoor & Exercise Equipment

Product
2025
London Design Awards - CAPONI Carbon Fiber Sunglasses

Entrant Company

Taizhou Four By Four Brand Management Co., Ltd.

Category

Product Design - Accessories