London Design Platinum

2025

TECNO POVA 7 Series

Entrant Company

Shenzhen Tecno Technology Co., Ltd.

Category

Product Design - Digital & Electronic Devices

Client's Name

Country / Region

China

TECNO POVA Series is one of TECNO's smartphone product lines for tech and gaming youth. In the latest POVA 7 Series, TECNO hopes to bring trendy technology for young generations, addressing their diverse needs through its distinctive appearance, trendy operating system (OS), rich functions, outstanding performance, and ultra-long battery life.



TECNO POVA 7 Series has masterfully crafted a distinct and trendy symbol, leaving a unique and memorable impression for target users. Building on the iconic “Line & Lighting” design element, POVA 7 Series innovatively introduces a triangular deco derived from the “POVA” logo. Bright orange as the accent color adds a vibrant touch, emphasizing the brand’s youthful, dynamic, and passionate identity. The meticulously crafted transparent battery cover boasts fluid lines and extends to the middle frame, demonstrating the internal structure to achieve a better 3D visual effect. Its multi-layered design blends contrasting colors and materials, creating a sharp contrast and improving visual layering. The operating system design incorporates wallpapers with metallic and glass-like textures, complemented by clear layouts, orderly icons and modern, legible fonts, present a trendy, cool, and futuristic aesthetic. The “Status Window” design, featuring 104 Mini LED beads encircling the camera, intuitively delivers various notifications, and allows users to customize lighting effects for enhanced fun of use.



Surpassed its price segment counterparts with extensive AI-supported features and multi-language capabilities, POVA 7 Series offers multiple practical AI functions like AI translation & call summary, bringing more convenience to users’ daily life. Its cutting-edge AI imaging system empowers users to capture stunning photos and videos across various scenarios, while the innovative AIGC Studio function significantly elevates their content creation with professional-grade enhancements. Benefiting from a high-performance processor, POVA 7 Series effortlessly handles the most demanding mobile games and adapt to the most intense operations performed by users. Furthermore, the 144Hz refresh rate ensures an exceptionally smooth and immersive viewing experience. TECNO POVA 7 Ultra 5G is equipped with a large-capacity 6000mAh battery, and supports 70W fast charging (wired) & 30W charging (wireless), completely freeing users from low-battery anxiety.

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