Glitch Art·Intangible Cultural Heritage Village Beast

About The Entry

This poster series design is deeply rooted in the precious intangible cultural heritage of Village Beast stone carving art from Huachi County, Qingyang City, Gansu Province. This folk art treasure, imbued with a mysterious charm, embodies the unique cultural memory and aesthetic sensibilities of the region. However, under the impact of today's diverse cultures, its brilliance is gradually dimming, facing the crisis of fading from public view.

Cultural Inheritance and Innovation: The core objective is to explore innovative ways of expression and dissemination for intangible cultural heritage in the digital age, allowing the endangered Village Beast culture to be "revitalized" in a new and more readily accepted manner by contemporary society.

Attracting a Younger Audience: By leveraging the avant-garde visual language of glitch art and Pop Art colors, this design breaks away from the stereotypical impressions of traditional cultural promotion. It effectively attracts young people who are sensitive to art and trendy design, inspiring their curiosity about and sense of identity with their local cultural heritage.

Promotion and Revitalization: As a direct visual medium, the posters aim to provide an eye-catching promotional window for the intangible cultural heritage village beast. They are suitable for various scenarios such as contemporary innovative advertising, cultural exhibitions, and social media promotion, thereby enhancing its public awareness.

Addressing Challenges in Practice: As an intangible cultural heritage of Qingyang, the scarcity of related graphics and documentary materials for the Village Beast posed a significant challenge during the design process. This creation itself is an attempt to sort through, refine, and give new life to this cultural information, emphasizing the urgency and value of conducting "rescue" documentation and innovative transformation for this rare culture.