ELFBAR

ELFBAR employs a trendy yet orderly visual language to create a ‘visible, perceptible, and replicable’ omnichannel visual identity that precisely targets global consumers aged 21 to 35, achieving visual consistency across all consumer touchpoints including digital interfaces, retail spaces, packaging, peripherals, and exhibition booths.

The brand’s signature gradient palette (pink, purple, blue) as the core adds a touch of youthful energy and gives a strong visual impact, serving as the visual carrier for brand culture. The bold number-inspired font, paired with the layout derived from big-character posters, breaks stereotypical high-tech aesthetics of the e-cigarette industry, meeting Gen Z’s pursuit of uniqueness and enjoyable experiences. The logo interweaves square blocks varying in color, symbolizing the brand’s diversified product portfolio and its core values of freedom & exploration. ELFBAR extends its visual strategy to retail spaces and exhibition booths. The store windows and interior displays consistently incorporate elements like the checkerboard pattern, modular design, and gradient palette, complemented by dynamic screens and matrix-style arrangements, creating immersive ‘tech-meets-trend’ scenarios for users. As for exhibitions, the introduction of checkerboard-like structures and interactive installations not only offers a striking visual impact, but also highlights ELFBAR’ role as an ‘industry leader’.

In addition, ELFBAR integrates social responsibility into brand upgrade, advancing sustainable development through two key initiatives: user co-creation and environmental protection. For the former, the brand has launched the initiative across multiple countries, inviting young users to participate in brand creation, thus enhancing user engagement and brand loyalty. For the latter, ELFBAR has initiated a ‘Recycling Program’. It introduces a modular concept to e-liquid cartridges and batteries, while also encouraging users to return used devices, alleviating environmental pollution associated with electronic waste and promoting green consumption.