London Design Gold

2025

Dreame Pilot Smart AI Hair Dryer App

Entrant Company

Dreame Technology Co., Ltd. Shanghai Branch

Category

Communication Design - Apps / Software

Client's Name

Country / Region

China

This app is custom-built for the groundbreaking launch of Dreame Pilot Smart AI Hair Dryer, aiming to achieve a high degree of synergy between products and intelligent experiences. Inspired by the product's core technology and aesthetics, the interface ingeniously blends thermal imaging visuals with brand colors to create a harmonious fusion of color gradient and light-shadow play. The soft, light-toned gradient mirrors the smoothness of hair, while deep tones reflect the device's main palette—achieving visual coherence between product and app. Its design highlights visual information and the product itself, offering a styling solution based on hair details to better convey and enhance the value of products.



The app connects with the AI mode and thermal sensing feature of the dryer to precisely track users' styling habits, enabling a closed loop from data recording to recommendations and smart parameter adjustment—empowering a fully personalized hair care experience. Its intelligent photo-based recommendation system provides tailored styling suggestions to maximize product value.



Guided by minimalist design principles, the interface offers both light and dark modes that shift automatically with local time. Its clean, spacious layout follow intuitive swipe gestures, with layered long-page layouts in the secondary pages for clear information delivery. Rounded corners and spacing follow ergonomic reading and interaction standards. A built-in e-store features three sections—New Seasonal Items, Tuyere, and Essence Pellet. Seamlessly blending functional continuity with enhanced user engagement, it establishes a comprehensive smart interaction system tailored for the AI hair dryer ecosystem.

Credits

Zhou Qianyun
Li Wenyi
Abhinav Mishra
Zhu Enyang
Liu Zhe
Gu Qiaofeng
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