London Design Silver

2023

Peacebird shirt down

Entrant Company

Ningbo Peacebird Fashion Co.,Ltd.

Category

Product Design - Fashion

Client's Name

Country / Region

China

The "dopamine dressing", inspired by dopamine, a neurotransmitter that brings pleasure and excitement, is a fashion style, which emphasizes the expression of personality, vitality, and positive attitude, characterized by bright, vibrant colors and energetic elements.

This down shirt jacket is designed to provide fashionable outfits that convey happiness for urban women who embrace the new-refinement, and encourage users to try different colors, styles, and combinations in different occasions to show their self-personality and taste for fashion. At the beginning of design, the design team conducted research on the body shapes of millions of Asian women and their demands for down jackets, thus designing this soft, warm, and versatile down jacket for women.

Developed based on the body shape of Asian women and customized according to ergonomics, it is a down shirt jacket suitable for Asian women. The classic H-shaped shirt design not only ensures comfort and good heat retention, but also highlights the beauty of women and is easier to match with other clothing.

This down shirt jacket, with delicate and easy-to-care twill cotton as the fabric and Hortobágy goose down that is high-quality, high-purity, fluffy and warm as the filling, can provide a softer and warmer wearing experience than traditional down jackets for users, and can avoid the discomfort and inconvenience of bulky winter clothing during travel.

Credits

Jinyuan Sheng
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