London Design Silver

2025

Yin-Yang balance Customized Shampoo

Entrant Company

Opal Cosmetics(Hong Kong)Co.,Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Cheuk Hang Fung

Country / Region

China

The design of this customized shampoo packaging is inspired by the I Ching, elevating beauty and personal care to a philosophical point of view. The product packaging adopts the form of the I Ching book, symbolizing that “everyone's life is a unique chapter”. The bottle incorporates the yin and yang water pattern from the I Ching, reflecting the concept of balanced care for different hair types, and conveying the philosophical thinking of harmonious coexistence of man and nature, making daily care feel a cultural experience.



The bottle is made of PETG containing 30% recycled materials (PCR), made from recycled plastic. To achieve environmental protection and personalization, the bottle is engraved with the consumer's name through a laser to achieve a private customization experience, saving about 137.5 grams of ink per 10,000 bottles produced and reducing pollution.



Shampoo in a bag: New biodegradable PE and PP, which can decompose into harmless small molecules and return to nature under specific conditions (e.g. composting environment, microbial action). Take the modified PE with starch and other degradable additives as an example, under the action of microorganisms in the composting site, the starch will be decomposed first, which will make the structure of PE material become fragile, and eventually decompose gradually, thus reducing the amount of plastic waste left for a long period of time, as well as reducing the plastic produced by about 85% each time it is poured into cans for use. This further reduces pollution and synchronizes personal grooming with ecological protection.



From the wisdom of the I Ching to sustainable packaging, this product incorporates the essence of oriental aesthetics into modern personal care. The bottle design is both artistic and practical, and the laser engraving process gives the product innovative and environmentally friendly features, making every hair care ritual a precious moment of self-expression and cultural resonance.



This is not only a shampoo packaging, but also expresses an environmentally friendly beauty lifestyle. From cultural heritage to environmental protection practice, to personalized service, the packaging not only carries the product, but also conveys respect for nature and humanity.

Credits

Creative Director
Cheuk Hang Fung
Competition Liaison
Huang Li
Product Designer
Lian Zhi min
3D Modeler
Guo Qing hua
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