2023
Entrant Company
Category
Client's Name
Country / Region
Inspired by the four seasons of nature, this wig series extracts characteristic elements from the representative scenery, plants and climate of different seasons, and integrates the rhythm of the four seasons into the hairstyle of female consumers, thereby creating a fashion work with a very seasonal atmosphere.
The design team outlines the corresponding spring, summer, autumn and winter styles through fully exploring the representative elements of the four seasons, hoping to trigger emotional resonance of users. The overall design of the spring style is like a blooming bud with beautiful hair colors and unique gradual effects which shows the fresh and vigorous vitality of spring. The short haircut and white hair end with refreshing and light gold of the summer style wig presents a light beauty and a reminiscent of beaches, holidays and other beautiful scenes. The gradient effect of pink and brown of this autumn style wig adds a gentle and mature feel with the large wavy curl and multi-level hair end giving a visually layered experience.. Based on snow, ice and cold weather, the winter style wig is mainly silver-gray, through this pure color and delicate lines to create a dreamy atmosphere, making the wearer easily become the focus of social occasions.
Besides providing various and delicate wig styles for female consumers, the brand has always paid attention to the groups in the community who have sparse or shed hair due to age and disease since its foundation and provided them with free wigs to help them protect their hair and improve their image, fully highlighting the humanistic care and social value of the brand.
Credits
Entrant Company
HID
Category
Service Design - Travel
Entrant Company
Silpa Jayasurya
Category
Service Design - Health