Seeyoung Pure Clear And Fluffy Series

Seeyoung Pure Clear And Fluffy Series is a packaging design for botanically derived shampoo. It focuses on the two cores of “natural” and “environmental protection”, presenting the product’s pure green ingredients and the packaging’s natural materials to the users visually. In this way, the brand wishes to convey respect for science, adhere to the concept of green and sustainable development, and provide scalp care solutions that truly suit consumers..
In terms of structure, the team designed a siphon-like tube that allows the user to squeeze out the contents with atmospheric pressure, thus ensuring that all the contents can be fully used. As for the packaging, is designed with the concept of “The consistency of Form and Function”, conveying the characteristics of the product derived from natural herbs through the packaging. The green color scheme of the packaging reminds users of the healthiness and naturalness of the ingredients and reduces their decision cost when purchasing. Placed in the bathroom, the bright green color of the product shows a sense of vitality and provides artistic decoration to the monotonous bathroom environment.
Meanwhile, it also retains an ergonomic structure. Ergonomically designed bottle with smooth and sharp angular cut on the side. While maintaining the packaging's minimalist aesthetics, it makes it easier for users to hold steadily in a humid bathroom environment, avoiding slippage. This detail enhances the user experience.