aotob

This design creates a comprehensive visual language system for the Aotob children’s trampoline brand, encompassing a complete brand visual identity system and its supporting IP character. Targeting the global market, it helps the brand establish a clear positioning and distinctive recognizability.

In constructing the brand’s visual positioning and core philosophy, Aotob adopts the dynamic process of “trampoline bouncing” as its core visual symbol. Through the synergistic use of logo design, IP character, and color system, it systematically conveys the brand’s inherent “playfulness” and “vitality” genes.

The letter “O” is endowed with a dynamic, deformable visual expression, its concave and rebounding form precisely capturing the moment children leap on a trampoline, creating a strong sense of visual dynamism. The letter “t” draws inspiration from a child’s high-jumping posture, with its linear tension reflecting the act of leaping, enhancing the overall dynamic expressiveness.

High-saturation contrasting colors (such as blue and orange) and irregular, dynamic typography intuitively reflect children’s lively, approachable, bold, brave, and energetic nature.

The overall design style is concise and vibrant, ensuring visual consistency across various applications, from the standalone website UI to product packaging and labels, thereby effectively strengthening brand recall and user recognition.

The IP character design strategy focuses on distilling the brand’s essence and deepening emotionally resonant details. For a children’s trampoline brand, the ideal anthropomorphic representative is undoubtedly a lively and adorable rabbit. Named “Qiqi”, this rabbit IP character is widely applied across product packaging, peripheral products, and more. Its round eyes symbolize children’s curious and exploratory perspective on the world, while its ears represent strong actionability. The “dropped shoulder strap” detail and dynamic poses further showcase its playful, adventure-loving personality, enhancing its charm and emotional resonance.