London Design Gold

2025

Forma

Entrant Company

Shengjie Wan - User Experience Designer

Category

User Experience Design (UX) - Beauty & Fashion

Client's Name

Country / Region

United States

Forma is a next-generation AI-powered beauty studio that empowers users to creatively transform self-portraits with professional-grade tools—no expertise required. Blending advanced generative AI with intuitive UX, Forma enables playful yet sophisticated experimentation with makeup, lighting, background, and editorial aesthetics. Whether you’re simulating a cyberpunk glow, testing bold lipstick looks, or generating magazine-style layouts with a simple prompt, Forma turns self-expression into an immersive visual experience. The interface is deliberately tactile and cinematic, designed to evoke the polish of high-end retouching tools while remaining accessible to casual users. Forma reimagines the beauty editor not as a technical tool, but as a creative playground—personal, expressive, and endlessly adaptable.

More Gold Winners
Interior
2025
London Design Awards - U Garden
The Hong Kong Polytechnic University

Entrant Company

Design Team of Campus Development Office of The Hong Kong Polytechnic University

Category

Interior Design - Institutional / Educational

Interior
2025
London Design Awards - Harmonious Horizons

Entrant Company

JOY LAI DESIGN

Category

Interior Design - Residential 

Conceptual
2025
London Design Awards - 2025 Nantou Lantern Festival Main Lantern
Nantou County Government

Entrant Company

CHUAN TSAI IDEA INDUSTRIAL CO., LTD.

Category

Conceptual Design - New Category

Architectural
2025
London Design Awards - Sculpting In Time

Entrant Company

Meng An

Category

Architectural Design - Conceptual