GOLDEN BLOOM

GOLDEN BLOOM, an iconic public art installation, was specially conceived and realized for the grand reopening of Shenzhen PA MALL in May 2025, marking its transformation into a "premier lifestyle landmark." Exclusively commissioned by PA MALL and created by renowned Italian fashion-art maestro Matteo Menotto, the installation draws inspiration from the ethereal beauty of the peacock. Through masterful artistry and sophisticated spatial narrative, it elevates the commercial space into an urban aesthetic destination pulsating with vitality, art, and emotional resonance.

The installation elegantly fuses natural grace with urban imagery: Matteo envisioned PA MALL as a resplendent golden peacock, its proudly unfurled tail feathers serving as the vessel for artistic expression. Gently cascading with golden light, the feathers appear to grow organically along the mall's architectural curtain wall, forming dynamic visual lines imbued with captivating tension. Each meticulously crafted feather represents not only Matteo's unique interpretation of fashion-art aesthetics but also a crucial nexus connecting art, space, and human emotion.

Deep integration of art and commercial context: GOLDEN BLOOM transcends being a standalone art piece. It is deeply embedded within the core commercial narrative of PA MALL's reopening, becoming a super-signifier that communicates the project's premium positioning, reshapes brand perception, and ignites market buzz. Its very presence announces PA MALL's evolution from a business ancillary to a "premier lifestyle landmark." The campaign achieved over 12 million total exposures across all platforms, with more than 200 online articles generated.The project generated phenomenal public engagement and widespread media coverage while, through its profound practice of artistic integration of commerce, providing an inspirational and innovative paradigm for how premium commercial spaces can leverage public art installations to achieve brand revitalization, redefine spatial value, and forge deeper connections with urban communities.

PA MALL occupies a prime location in the core area of Futian CBD, Shenzhen. Offering seamless connectivity to the Shopping Park Station （Metro Line 1 and Line 3）and high-speed rail access to Hong Kong within 30 minutes, it stands amid Shenzhen’s most concentrated cluster of premium office towers and luxury hotels.