London Design Platinum

2025

"Treasure the moment" Mai Meng 35th anniversary concert tour

Entrant

Oct Entertainment

Category

Conceptual Design - Exhibition & Events

Client's Name

Mai Meng

Country / Region

Taiwan

"Treasure the moment" – A Poetic Concert Experience

Celebrating the 35th anniversary of Mandopop icon Mai Fan, “Treasure the moment” is a touring concert that reimagines the emotional and spatial language of live performance in the Chinese-speaking world. At its heart lies the core concept: using music as a medium to return to an age of innocence.

The concert title, drawn from poetic verse, reflects the lyrical tenderness in Mavis’s work — a gentle exploration of love, memory, and the passage of time. The show invites audiences into a personal landscape of remembrance, where sound and space weave together to evoke emotional resonance.

The production is deeply personal, rooted in themes of companionship and nostalgia. The stage becomes a living poem: fluid lighting, kinetic elements, and layered projections evoke shifting seasons and emotional textures. Visuals draw from classical Chinese aesthetics, reimagined through contemporary scenography and immersive design.

Audience interaction is intentionally crafted, with mass sing-alongs, synchronized gestures, and spatial extensions of the stage dissolving the barrier between artist and audience. This transforms each performance into a shared ritual, bridging personal memory with collective emotion.

More than a retrospective, the tour stands as an act of artistic reflection and creative elevation — a tribute to youth and cultural memory across generations. It is an ephemeral design experience that translates nostalgia into form, memory into space, and emotion into movement — a celebration of artistry, identity, and timeless human connection.

Beyond nostalgia, the concert represents a symbolic homecoming for Mai Fan — a revisiting of her early purity as an artist and a reimagining of her voice in a contemporary, multidisciplinary context. It is both a personal statement and a generational salute, honoring the emotional landscapes we all carry within us.



Credits

Producer
Katie Tai
Executive producer
Jessie Qiu
Chief Director
Ciang Fan
Technical Director
Tzulung Pan
Show Director
Howard Hsu
Show Director
Harrison Hsu
Show Director
EJ Huang
Show Director
Lin Lin
Show Director
Hsining Shen
Show Director
Fifi Ying
Project Manager
Annie Huang
Project Manager
Sandy Yeh
Construction Coordinator
Zhuang Fu Min
Lighting Technician
Chen Qi Sheng
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