London Design Silver

2023

Rooblee 360 Degree Bicycle Safety Reflector

Entrant Company

Rooblee Pty Ltd

Category

Conceptual Design - Safety

Client's Name

Philip J Clayton

Country / Region

United Kingdom

Reflectivity in traditional reflector design can only be achieved when the cyclist is approached directly from behind, thus compromising safety for variations in approach angles & heights. Rooblee resolves this by creating an inner polyhedron profile which enables 360-degree reflectivity & is enhanced by an outer profile that propagates light onto all reflective surfaces. This is complimented by a flexible mounting system which utilizes the cyclists motion to oscillate the reflector, therefore capturing the driver’s attention & promoting motion detection by autonomous vehicle guidance systems.

Credits

Director (R&D)
Philip J Clayton
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