London Design Platinum

2025

vivo X200 Ultra Terminal Series Activities

Entrant

Vivo Mobile Communication Co., Ltd.

Category

Communication Design - Campaigns / Advertising

Client's Name

Gao Yutong, He Chenzhizi

Country / Region

China

The vivo X200 Ultra offline promotion brings the power of professional imaging to life through an immersive experiential journey. Designed around the concept of “capturing life’s grand moments,” the event space is divided into themed sample zones and interactive experience points, guiding visitors through a complete storytelling flow.



The 14mm Landscape Zone celebrates the breathtaking scale of nature. Visitors are invited to witness the wonders of vast horizons and seasonal spectacles, embodying the travel insight: “journeys are meaningful when they capture the unforgettable.” This area inspires exploration of extraordinary perspectives rarely seen by others.



Moving to the 35mm Documentary Zone, the focus shifts from landscapes to the human stage. Here, photography reflects intimate, once-in-a-lifetime moments—our own stage in the vast theatre of life. Sample works highlight everyday humanity transformed into grand personal narratives.



The Concert Zone recreates the energy of a live stage, with layered backdrops and performance-style lighting. This installation embodies the idea of “meeting at the peak,” where visitors can capture the intensity of a summit party and the exhilaration of live concerts.



Throughout the event, experience points allow visitors to test the X200 Ultra’s imaging capabilities firsthand. From the fixed-scene slow-motion booth (4K 120fps cinematic capture) to large-format print displays, every corner highlights how the device empowers both creative expression and technical mastery. Special check-in spots provide social sharing opportunities, reinforcing engagement.



Anchored by the Masterpiece Gallery, where curated works from professionals are showcased with depth and balance, the space seamlessly integrates visual inspiration with hands-on interaction. The design ensures that participants not only see but also feel the difference of the vivo X200 Ultra.



By weaving together landscapes, humanity, and live performance into one cohesive journey, the event transforms the product launch into a multi-sensory celebration—bringing every visitor closer to their own “grand scene.”

Credits

Vivo Mobile Communication Co., Ltd.
Gao Yutong
Vivo Mobile Communication Co., Ltd.
He Chenzhizi
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