London Design Gold

2025

MS.Future Skin Care Series

Entrant Company

Kelvin Wong

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

Specially designed for the MS.Future Skin Care Series, an accessible luxury skincare brand for young women, the packaging seamlessly blends aesthetic appeal with practical functionality, reflecting the brand’s innovative approach and thoughtful care for the skin.

The design draws inspiration from the brand’s core natural camellia extract, using camellia’s vibrant red to show passion, energy, and restorative power. The red color highlights its botanical source and also represents the brand’s philosophy of drawing pure restorative power from nature, making each unboxing feel like a gentle touch of nature. Pure white is incorporated to balance the intensity of red, creating a soothing and harmonious visual effect while reinforcing a sense of technological sophistication. The bottles and tubes feature a red-to-transparent gradient, symbolizing the gradual penetration and restorative effect of the skincare ingredients. Silver-plated strips add a futuristic touch and visually echo the red strips on the outer box, symbolizing the flow of restorative power from one step of the routine to the next like an energy ring. The bottles and tubes are shaped in simple geometric forms—cylindrical or triangular—ensuring consistency across the series while conveying a stable and reliable product identity.

To enhance user experience, the packaging features Roman numerals I-V to clearly indicate the recommended order of use. The outer box incorporates a specially designed modular feature—three boxes can be arranged together to form the full concave “MS Future” logo, adding interactive fun while boosting brand recognition.

Credits

Kelvin Wong
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