AI Empowers Festival Aesthetics

About The Entry

Amidst globalization, the profound meaning of traditional culture is often lost, reduced to symbols and failing to connect with younger generations. AI Empowers Festival Aesthetics confronts this challenge by using modern design and technology to make Chinese cultural heritage relevant again. We transform the deep wisdom of poetry and proverbs into experiences that fit contemporary lifestyles. Our goal is to revitalize this cultural essence, ensuring it resonates powerfully with today's society and youth.

Our approach, "Culture as the Soul, Technology as the Wings," uses resonant cultural symbols from poetry and proverbs to connect emotionally with users. We leverage AI as an efficiency engine to systematize the creative process. Through full-workflow assistance and the accumulation of style assets, AI converts bespoke design inspiration into a scalable and reusable capability, guaranteeing both high quality and peak efficiency.

Powered by Baidu Search and Baidu Baike, we have designed an innovative festival cultural experience platform. It offers the public a convenient and comprehensive portal for cultural learning, where users can easily access the history, folklore, and other knowledge of various festivals. The platform merges visual arts with personalized social functions (like e-cards), aiming to transform abstract cultural concepts into a tangible and engaging digital experience.

The key innovation is end-to-end AI assistance for the design process, covering ideation, generation, and optimization. This approach increases single-instance efficiency while also building a proprietary suite of Chromatic Radiance visuals stylized models, including Midjourney prompts and LoRA models. These models provide a stable and efficient technical backbone for producing stylistically unified visual designs across multiple scenarios.

The aesthetic goal is to harmonize tradition with modernity. We merge the classical concept of poetic atmosphere with the tech-centric aesthetic of Baidu's Chromatic Radiance visuals. The process involves extracting and reinterpreting core poetic elements, like the Jade Rabbit and the moon, through the use of bright gradients and fluid linework. This yields a unique style—a "technological aesthetic with cultural warmth"—that effectively balances our brand identity with deep cultural meaning.