Funlead Brand Design

About The Entry

Funlead is a community business brand under Shenzhen Q-PLEX, blending art, culture, entertainment, and lifestyle. The brand targets young people and focuses on trendiness, a tech-savvy vibe, and interactive experiences.

The core philosophy of the “Funlead” brand visual design is “bringing joy together, being open and inclusive, and building community.” Through its visual design, we aim to convey a light-hearted, fun, and creative brand image, showcasing Funlead as a vibrant, imaginative place that connects people and their communities.

The logo’s highlight is the use of different emojis to express the theme of “Fun.” The various “U”s represent different “You”s, vividly reflecting the diverse emotions of those who come to Funlead: joy, surprise, love, relaxation, and more. This enhances the fun and interactive nature of the brand’s visual identity, making it resonate more easily with young users. These emojis also symbolize the spirit of joy, openness, and inclusivity that Funlead embodies, welcoming people from all backgrounds and personalities to come together and share happiness.