London Design Platinum

2025

Longfor Fengxian Lakeside Residences Club

Entrant

Shi Guan Interior Design (Shanghai) Co., Ltd.

Category

Interior Design - Mix Use Building: Residential & Commercial

Client's Name

Longfor Shanghai-Suzhou Company Limited

Country / Region

China

About The Entry

Shanghai Century: A Five-Act Narrative of Architectural HeritageRooted in Fengxian, Shanghai, this project embodies the city’s coastal legacy—a metropolis shaped by the sea, rising and thriving through maritime spirit. Each alleyway whispers tales of time, where history and daily life intertwine. Through architectural narration, we reinterpret a century of Shanghai’s cultural evolution: the textured grain of Shikumen masonry opens the prologue; the grand arcades of the Bund’s international architecture redefine spatial dimensions; and the dreamlike luminescence of Yuyuan lanterns crafts an Eastern illusion of tangible and ethereal coexistence.Traditional crafts, such as Malu bamboo weaving, are woven into contemporary surfaces—carbonized bamboo panels converse with micro-cement, evoking memories that span urban and rural landscapes. Five narrative acts unfold sequentially, where historical symbols are translated through materiality and reconstructed by light, transforming into a perceptible contemporary design language. This creates a spatiotemporal montage of Shanghai’s cultural lineage—a moment where past and future resonate as one.Anchored in the city’s fabric, the design distills iconic motifs: the elegance of the magnolia, the rhythmic brick patterns of Shikumen, and the silhouetted skyline of the Bund. These elements are reinterpreted through modern artistic expression and luminous storytelling. Sculptural and decorative arts transcend literal representation, capturing Shanghai’s unique duality—where modernity and tradition merge—through material dialogues and the rhythm of light, infusing the space with enduring luxury and cultural depth.The “Yuhujing” identity is deconstructed through layered geometric inlays of Black Galaxy marble, echoing the tidal pulse of the Huangpu River—a metaphor for the resilient human spirit embedded within Shikumen’s lanes. Lighting fixtures abstract the conical form of a lampshade, their structural logic inspired by the classical columns of the Bund, achieving both illumination and atmospheric permeation.Guided by the Huangpu River as its pulse, the magnolia as its soul, and architecture as its medium, SGD Vision meticulously synthesizes Shikumen’s materiality, the Bund’s play of light, and intangible cultural heritage. A fluid layout mirrors the river’s cadence, while layered spaces embody Eastern artistic conception—a contemporary syntax that weaves together Shanghai’s past, present, and future.

Credits

Partner & Design Director
Fanwei Jiang
More Platinum Winners
Architectural
2025
London Design Awards - Church of Root

Entrant

Yi Lu, Jian Liang, Tian Li

Category

Architectural Design - Biophilic

Interior
2025
London Design Awards - Kingsman Bistro

Entrant

WOOSHA DESIGN

Category

Interior Design - Restaurants & Bars

Conceptual
2025
London Design Awards - Lala Hsu's Sometimes, Less is More Concert Tour
AsiaMuse Entertainment

Entrant

YASSS! Entertainment Production

Category

Conceptual Design - Exhibition & Events

Architectural
2025
London Design Awards - CENTRAL THRONE
Yalun & Baiyetai & Longfor

Entrant

HZS Design Holding Company Limited

Category

Architectural Design - Mix Use Architectural Designs