London Design Platinum

2025

Who Kills My Freedom?

Entrant Company

Isaac

Category

Fashion Design - Streetwear

Client's Name

Country / Region

United States

“Who Kills My Freedom?” is an innovative 2025 men’s streetwear SS collection that serves as a personal odyssey— bridging the rigid discipline of Taiwanese military service with the boundless imagination of my childhood. I grew up surrounded by love and freedom, encouraged by my parents to create, play, and dream without limits. But in the military, that freedom was replaced with structure and silence. My identity blurred beneath the weight of uniformity, until I discovered fashion.



Through design, I reclaimed my voice. The custom camouflage designs reinterpret playful childhood symbols—such as stars, teddy bears, dinosaurs, and the texture of Oreo ice cream—into unique and expressive prints. These shapes are also transformed into functional design details, including teddy bear patch pockets, star-shaped pockets, and dinosaur-inspired patchwork elements. The patchwork, combined with crayon-like drawings, captures the spontaneous energy of children’s art and collage, symbolizing freedom, creativity, and rebellion against constraint. The voluminous, bold silhouettes echo the soft, rounded texture of ice cream, blending innocence with strength.



The collection is a dialogue between seriousness and play, order and chaos, past and present, a visual memoir of losing freedom, finding it again, and wearing it proudly. Its message encourages individuals to stay true to themselves—believing in their dreams and not letting others define their paths. Through this transformation from lost freedom to self-redemption, the collection challenges traditional streetwear stereotypes, presenting a fresh and artistic perspective that merges storytelling with design innovation.

Credits

Fashion Designer/ Stylist
Isaac Yu
Photographer
Lyco Yan
Graphic Designer
Ji Sun Kim
Model
Hayden Matthews
Model
Sebastian Peoples
Model
Jailen Brown
Model
Samuel Jimenez
Model
Dove Bogart
More Platinum Winners
Landscape
2025
London Design Awards - BLOOMING SPRING
TIANJIN MIXC

Entrant Company

Beijing Mo Ko Culture Communication Co., LTD

Category

Landscape Design - Innovative Landscape

Landscape
2025
London Design Awards - HELLO KITTY SWEET TOWN
ZHONGSHAN SHIQI MIXC ONE

Entrant Company

Company

Category

Landscape Design - Open Space Design

Communication
2025
London Design Awards - The MSB Family Card by Mastercard
Vietnam Maritime Commercial Joint Stock Bank

Entrant Company

Mastercard Asia Pacific Pte Lte

Category

Communication Design - Card Design

Product
2025
London Design Awards - Gresland-Benc Air Circulator

Entrant Company

Gresland-Benc Technology (Foshan) Co., Ltd.

Category

Product Design - Home Appliances