London Design Gold

2025

SOFT MEMORIES

Entrant

Yueying Wang

Category

Fashion Design - Student Design

Client's Name

-

Country / Region

China

About The Entry

I have an bear abby, it has accompanied me since I was a child. It is not only a carrier of my emotions and a container of memories, but also a way to relieve my anxiety and loneliness in life. So I want to express it through jewelry to bring people a strong sense of security and emotional comfort.

The soft touch of Abby evokes memories of being securely wrapped. By studying the relaxed state of humans, it was found that the body and mind are most relaxed when the skin comes into contact with soft substances. Over the course of extended companionship, Abby becomes frayed and pilling, leading to holes and pilling. Some of the abeibes also became faded and stained.

I plan to transform the fabric into jewelry that carries the temperature of time through fabric transformation, solidify emotional memory within complete textures, and continue the soothing power with tactile language.

Material Choose

I chose a variety of materials with different textures: mesh, linen, pearlescent yarn, satin, wool felt, mesh tubes, colored plastic tubes, etc.

Fabric sewing and Wool felt experiments

Based on the texture of the Abby I researched, I sewed, weaved, and broke the fabric.

Fabric rust dyeing experiment

Soak the fabric in white vinegar mixed water. Then put the rusty iron or iron powder on the fabric or use cloth to wrap the iron utensils. Then put it in the sun to dry.

More Gold Winners
Communication
2025
London Design Awards - Hsinchu’s Breeze Carries the Arts-Art for All

Entrant

Hsinchu County Cultural Foundation

Category

Communication Design - Public Art Promotion & Cultural Accessibility

Communication
2025
London Design Awards - MiniCPM On-Device Model IP Design
Ruiqi Shao, Yuting Zeng

Entrant

BEIJING MODELBEST TECHNOLOGY CO., LTD.

Category

Communication Design - Character Design

Product
2025
London Design Awards - Emerald Collection: Floral Elegance Treasures

Entrant

Sichuan Yuhexiang Jewelry Co., Ltd.

Category

Product Design - Jewellery

Product
2025
London Design Awards - AWAKEN
BOLYGA(Chongqing) New Energy Technology Co., Ltd

Entrant

BOLYGA(Chongqing) New Energy Technology Co., Ltd

Category

Product Design - Bicycles