London Design Gold

2025

BINJIANG & SHINION·MOONRIVER, Hangzhou

Entrant

Nature Times Art Design Co.,Ltd

Category

Interior Design - Mix Use Building: Residential & Commercial

Client's Name

BINJIANG REAL ESTATE, SHINION

Country / Region

China

About The Entry

Guided by the "Natural Five Senses" philosophy, this design reimagines the sales center as a modern art gallery floating upon Hangzhou's waters. Drawing inspiration from the city’s landscape and heritage, it weaves a poetic narrative that connects urban life, nature, and the future through five artistic themes: "Boat, Mountain Rocks, Osmanthus, Light, and Vitality."

Rooted in Hangzhou’s intangible cultural heritage and guided by the concept of Natural Five Senses, we transformed "Boat, Mountain Rocks, Osmanthus, Light, and Vitality" into perceptible artistic symbols, ultimately creating this "Art Exhibition Floating on Water."

At the heart of the entrance lobby, an abstract sculptural artwork inspired by the "Boat" serves as both the visual focus and spiritual inspiration of the space.

In the model area, decorative lights shaped like mountain rocks echo the textural motifs of the walls. Through the deconstruction and reconstruction of their framework and surface details, they evoke a sense of layered mountain ranges.

Along the transitional corridor leading to the show flats, an art installation crafted with traditional velvet flower techniques is arranged within the framed scenery. Its form draws inspiration from clustered osmanthus blossoms.

The elevated-level corridor is designed as an art gallery, featuring a series of light-and-shadow hanging paintings by artist Zhang Liping, which serve as the soul of this space. The captured, ever-changing light resonates with the real water surface, skyscape, and cloud reflections outside, transforming the entire area into a vast "Container of Light."

Evoking the element of water, a carpet of flowing ripples mirrors the scenery outside. This pattern symbolizes the burgeoning veins of life beneath the water, instilling a tranquil sense of vitality into the space.

More Gold Winners
Communication
2025
London Design Awards - Founders Faction
Founders Faction

Entrant

Symbr

Category

Communication Design - Company Branding

Interior
2025
London Design Awards - Lan'an Serenity Villa

Entrant

Shantou YAKI Design and Decoration Engineering Co., Ltd.

Category

Interior Design - Villas

Conceptual
2025
London Design Awards - 2025 Kaohsiung Wonderland

Entrant

Kaohsiung City Government

Category

Conceptual Design - Exhibition & Events

Interior
2025
London Design Awards - Beijing Poly Chaoguan Tianjun 157 Model Room
Poly Development Holding Group Co., Ltd.

Entrant

Junhe (Beijing) Engineering Design Co., Ltd

Category

Interior Design - Showroom / Exhibit