London Design Silver

2025

Still, I See

Entrant

Beijing Chengyun Cultural Communication Co., Ltd.

Category

Product Design - Book Design

Client's Name

Country / Region

China

This volume compiles the reflections and insights of the author, Feng Yan, tracing her journey from initial exercises to full-fledged creations, and from lived experiences toward artistic expression.

The design concept is ingeniously built around the core theme, the internal and external connections implied by "Still, I See". Square and circular die-cut windows serve as visual connectors, organically linking the slipcase, cover, and interior pages. This motif of apertures runs throughout the entire design, becoming the central symbol of "seeing".

The slipcase utilizes a luminous ink material, which presents a subtle visual effect of shifting between day and night as light changes, endowing the book with a dynamic sense of time.

The pristine white cover employs a blind embossing technique, enveloping richly colored interior pages, resembling the creative process of a painting emerging from a blank canvas. On the flaps, the opening text is presented in two distinct printing methods, subtly suggesting multiple interpretations of the same content from different perspectives, further deepening the thematic dimensions of "Still, I See".

In terms of color, a blue-green hue closely associated with the natural themes within the works is selected as the primary color and printed on the headband. The foot of the pages retains some of the original printing traces, echoing the delicate portrayal of the creative process found in the book.

The three edges of the book block display a progressive visual transformation: from initial pristine blankness, to a mid-stage raw simplicity, and finally to a vibrant, multicolored finish. This progression resembles a time-lapse sequence, documenting the complete life track of the work while cleverly mirroring the author's own psychological and creative growth.

The paper chosen is a long-fiber, low-density, environmentally friendly stock. Its texture is soft yet possesses resilience, not only aligning with the unadorned sensibility the book conveys but also, with its understated quality, carrying the weight of the author's profound contemplations on life and creation.

Credits

Zhiyou Tian
Yan Feng
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