London Design Gold

2025

MOGANSHAN · WEl JlAN

Entrant

ZHEJIANG SHENGHUA YUNFENG GREENEO CO.,LTD.

Category

Product Design - Panels

Client's Name

Country / Region

China

In the post-pandemic era, home spaces have evolved beyond mere living environments into sanctuaries for emotional connection and spiritual refuge. MOGANSHAN · WEl JlAN, centered around the core concepts of "Natural Perception" and "Emotional Healing", establish a comprehensive and forward-thinking indoor color and material system, redefining the spatial value of "home as the emotional core."



MOGANSHAN · WEl JlAN encompasses three key collections: "Warm Core · Walnut," "Flowing Traces · Oak," and "Natural Essence · Solid Color." The Walnut collection conveys warmth through caramel-toned hues, the Oak collection narrates natural stories via dynamic grain textures, and the Solid Color collection blends foundational shades with trend-driven palettes. Together, they precisely align with mainstream trends such as "gentle warmth," "quiet luxury," and "gray-scale living."​



For the color system, MOGANSHAN · WEl JlAN establishes a comprehensive "Wood Tonal Emotion Spectrum" and "Solid Color Emotional Framework," elevating color from functional attributes to the realm of spatial mood management. Trend colors are not merely introduced but undergo localized creative reinterpretation. For instance, "Bean Sprout Green" integrates Eastern aesthetic essence, while "Apple Orange" associates with the imagery of tech-driven luxury. Each shade is designed to be both culturally meaningful and visually distinctive.



MOGANSHAN · WEl JlAN integrates a "tactile authenticity" craft technique, enhancing layered expression of visual and tactile dimensions. Natural wood grains are enhanced with dynamic contrast, from the flowing traces in the Oak collection to the deep, layered undertones of the Walnut collection, transforming the material itself into a vessel for spatial storytelling. Furthermore, tailored gloss control aligns with diverse color schemes and application scenarios, employing precise light-shadow effects to amplify spatial expressiveness and emotional ambiance. Seamlessly applicable across residential, commercial, and cultural-creative contexts, it accommodates varied stylistic preferences and spatial hierarchy demands.

Credits

Manuela Langehegermann
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