London Design Silver

2025

JIANDANPAI Adjustable Lace-Up Push-Up Bra

Entrant Company

Guangzhou Jianpai Network Technology Co., LTD

Category

Fashion Design - Underwear

Client's Name

Country / Region

China

Designed to address the pressure-induced discomfort and limited adjustability often found in traditional push-up bras, the JIANDANPAI Lace-Up Gather-Up Bra offers women a more comfortable and flexible wearing experience—empowering confident self-expression.

Its cups feature adjustable laces in the middle that can be gently pulled to gather and lift the breast, visually increasing the bust by 1-2 cup sizes. It also enables personalized styling, from subtle, natural lift to a bold deep-V effect, seamlessly adapting to various occasions like daily commuting and social gatherings and different outfits. The one-piece 3D molded cups are designed with a top-to-bottom progressive thickness: the lower portion is thickened for stable support, while the thinner upper portion gently conforms to the breast, providing both remarkable push-up effect and all-day comfort. The bra is made from finely brushed fabric, soft and skin-friendly, offering a comfortable fit with no visible bra lines, allowing it to pair flexibly with various outfits while exuding natural elegance. The raised side wings fully wrap around side breasts, enhancing the push-up effect while smoothing the back and underarm lines for a slimmer silhouette.

The bra is accented with wave-shaped trim, whose soft curves add a sense of romance and elegance. The elastic lace stretches naturally with body movement and breathing, ensuring a comfortable yet non-restrictive fit. The delicate laces add a lively flair and enable the bra to match perfectly with low-cut garments, subtly revealing cleavage.

Credits

Xiwei She
Jingyi Zhong
Li Xu
Fei Wang
Tao Chen
More Silver Winners
Product
2025
London Design Awards - Lumen Rise Sunlight Lamp

Entrant Company

Shanghai United International School

Category

Product Design - Lighting

Interior
2025
London Design Awards - A Retreat in the Stillness

Entrant Company

Micro Principle Interior Design Studio

Category

Interior Design - Residential 

Interior
2025
London Design Awards - Liberdade Appartment
Florence Lim

Entrant Company

Studio A+1

Category

Interior Design - Renovation 

Packaging
2025
London Design Awards - OMUSUBI – Rice Ball Packaging Design

Entrant Company

Eri Mineta

Category

Packaging Design - Snacks, Confectionary & Desserts