2025
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Designed to address the pressure-induced discomfort and limited adjustability often found in traditional push-up bras, the JIANDANPAI Lace-Up Gather-Up Bra offers women a more comfortable and flexible wearing experience—empowering confident self-expression.
Its cups feature adjustable laces in the middle that can be gently pulled to gather and lift the breast, visually increasing the bust by 1-2 cup sizes. It also enables personalized styling, from subtle, natural lift to a bold deep-V effect, seamlessly adapting to various occasions like daily commuting and social gatherings and different outfits. The one-piece 3D molded cups are designed with a top-to-bottom progressive thickness: the lower portion is thickened for stable support, while the thinner upper portion gently conforms to the breast, providing both remarkable push-up effect and all-day comfort. The bra is made from finely brushed fabric, soft and skin-friendly, offering a comfortable fit with no visible bra lines, allowing it to pair flexibly with various outfits while exuding natural elegance. The raised side wings fully wrap around side breasts, enhancing the push-up effect while smoothing the back and underarm lines for a slimmer silhouette.
The bra is accented with wave-shaped trim, whose soft curves add a sense of romance and elegance. The elastic lace stretches naturally with body movement and breathing, ensuring a comfortable yet non-restrictive fit. The delicate laces add a lively flair and enable the bra to match perfectly with low-cut garments, subtly revealing cleavage.
Credits
Entrant Company
WIAIR CORPORATION (SHANGHAI) CO., LTD.
Category
Packaging Design - Sustainable
Entrant Company
Shenzhen Figma Technology Co., Ltd.
Category
Product Design - Audio & Video Devices
Entrant Company
Hangzhou Hanergy Guangao High-Tech Co., Ltd.
Category
Product Design - Lifestyle
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Yeejung (Joanna) Yoon
Category
User Experience Design (UX) - Finance / Banking