London Design Gold

2025

Hamel is Holding a Puppy

Entrant Company

MCHUGS UK LTD

Category

Product Design - Toys

Client's Name

MCHUGS TOYS EUROPE S.L.

Country / Region

United Kingdom

In a noisy world, sometimes the quietest gesture—a gentle hug—speaks the loudest. Hamel is Holding a Puppy is more than a plush toy; it’s a tender companion that offers silent, heartfelt comfort. Two fluffy puppies nestle into each other in a natural, inseparable embrace, as if whispering, “You’re not alone—I’m here.” This isn’t just two separate toys placed together; it’s a single, sculpted form where every curve and contour expresses connection, care, and mutual warmth.



Crafted from luxuriously soft, naturally curly plush fabric, the pair feels light and cloud-like to the touch, delivering an instant sense of calm with every hug. Their eyes are gently closed, lips curved into the faintest smile—simple, serene, and deeply reassuring. The neutral palette of creamy white and warm caramel blends effortlessly into any space, making it perfect for gifting or everyday companionship, day or night.



What truly sets this design apart is its storytelling through posture. Without a single word, the pose conveys a quiet narrative: “We lean on each other. We keep each other warm.” Unlike conventional seated or standing plush figures, this interactive hugging pose is rare in today’s market—and requires exceptional molding precision to achieve such organic tenderness. It embodies McHugs’ core belief that hugs heal, making it not just a product, but a powerful symbol of emotional support and a strong candidate for a timeless classic in the brand’s collection.



Give it to yourself as a moment of solace after a long day—or gift it to someone you care about as a wordless “I’m thinking of you.” Hamel is Holding a Puppy doesn’t just sit on your shelf—it holds your heart, softly and surely.

Credits

Liu Li
Alex Lee
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